Talking Cures

USING MINIMALIST ILLUSTRATIONS TO FIGHT THE TABOO OF MENTAL ILLNESS. IN INDIA, MENTAL ILLNESS IS OFTEN CONFUSED WITH MADNESS AND CONSIDERED A TABOO TOPIC. BECAUSE OF THIS, LEVELS OF MENTAL ILLNESS ARE RISING EACH YEAR. MINDOPENERS WORK TO FIGHT THIS TABOO AND PROMOTE TALKING THERAPY OVER MEDICATION. USING A SIMPLISTIC DESIGN WHICH ONLY HAS TWO DESIGN ELEMENTS THE PILL OR TABLET AND PEOPLE TALKING - THIS WORK AIMS TO SHIFT THE AGENDA FROM POPPING PILLS TO TALKING THERAPY. 'TALKING CURES' THIS WORK WAS SHORTLISTED FOR FOUR LIONS, INCLUDING A HEALTH & WELLNESS LIONS AND DESIGN LIONS.